The colors and design of both this blog and the Vietnam Center and Archive website have been used to comply with the Texas Tech University (of which the Center & Archive is a part) identity guidelines. In 2006, the University hired a consulting firm to develop a unified look for all media, including both print and online, produced by the University and its organizations. This firm extensively utilized the University’s colors of Red and Black as the basis for all of the designs, and developed a shield symbol for use by all academic units. The guidelines also include guidelines for other colors that can be used, usage of images, fonts and typography, etc.